1. Treat your employees as the valuable resources and team members they are- Companies that have consistently been rated as the best places to work have high market values and low employee turnover.
2. Giveback to the community- Create a Corporate Community Strategy that creates goodwill and furthers your company's brand as a responsible part of the community. Giving back also creates the environment, training and relationships for long-term success.
3. Be environmentally conscious- Good corporate citizens can take the lead in spearheading policies and practices that support the environment, like recycling, reducing your carbon footprint and environmentally product and growth strategies.
4. Do business ethically and provide good corporate governance- Transparency and clear ethical and governance guidelines are vital to success in today's business environment. Lack of them keep companies embroiled in lawsuits and controversy, like Tyco or Martha Stewart or can lead to collapse or worst, like Enron. Ethics and good governance makes good business sense and is a hallmark of Good Corporate Citizenship.